BRAND

1017 ALYX 9SM, helmed by designer Matthew Williams, is a boundary-pushing fashion brand that combines high-quality materials, subversive culture, and modern craftsmanship. Originally based in New York City and now headquartered in Italy, the brand's collections for men and women showcase a seamless blend of technical innovation and emotional resonance. With iconic elements like the rollercoaster buckle and metal lighter clip, 1017 ALYX 9SM's edgy utility designs stand out. From shirts and trousers to t-shirts, bags, and jewelry, their extensive range demonstrates versatility through the use of industrial statement accessories and technical fabrics.

 

HISTORY

Launched in 2015, 1017 ALYX 9SM emerged as Matthew Williams' independent venture after gaining experience working with prominent figures such as Virgil Abloh, Kanye West, Lady Gaga, and Heron Preston. Williams saw this as an opportunity to establish his own brand, marking a pivotal moment in his creative journey. Despite the seemingly cryptic name, there is a purpose behind it. "1017" signifies October 17th, Matthew's birthday, while "ALYX" represents the name of his eldest daughter. Furthermore, "9SM" pays homage to the brand's initial studio location at 9 Saint Mark's Place. Initially focused on womenswear, the brand expanded to include menswear in 2017, with a precursor being a commissioned capsule collection for Hiroshi Fujiwara in 2016. Matthew Williams has gained recognition for his use of sustainable and technical fabrics, showcasing his dedication to extensive research and development.

DESIGNER

Matthew Williams draws inspiration from his formative years spent in California and New York. His upbringing greatly influences his creative vision, emphasizing attention to detail, innovation, and a constant pursuit of fresh ideas. Williams's affinity for street culture stems from his childhood and adolescence in a Californian seaside town during the 90s. Street culture, rap music, and activities like surfing and skateboarding held significant importance for both children and their parents, shaping his identity and creative approach. By channeling his personal experiences and cultural influences, Matthew infuses his designs with a unique blend of authenticity and artistic expression.