BRAND
424 embodies a unique fusion of West Coast and East Coast aesthetics, representing the best of both worlds. With its iconic red armband, the brand has garnered a loyal following and has established itself as a symbol of cutting-edge fashion. Founded as an in-house project within the boutique, 424 quickly evolved into a thriving fashion brand that continues to captivate the industry.
HISTORY
In the early days, 424 was merely a passion project for Guillermo Andrade. During a trip to Copenhagen, fate intervened, propelling Guillermo Andrade and 424 to new heights. At the CIFF fashion fair, what began as a mere showing experience transformed into a pivotal moment for the brand. Industry insiders were enthralled by Guillermo's collection, leading to eight accounts eagerly signing up to purchase his creations. This unexpected success opened doors to the world of wholesaling and set 424 on a path of growth. Drawing inspiration from past successes, Guillermo Andrade embarked on a transformative journey to refine the brand's identity. Every collection became an opportunity to enhance the product further. Fabrics were meticulously curated, and shapes were reimagined to align with 424's visionary perspective. This evolution was driven by a commitment to learning from past experiences and understanding what truly resonated with the audience.
DESIGNER
Guillermo Andrade, the mastermind behind 424, epitomizes creativity and storytelling. His visionary spirit shines through FourTwoFour on Fairfax, the concept store he established twelve years ago, and each design he creates for 424. As demand grew, Guillermo immersed himself in the intricacies of production, continuously refining his understanding of the industry. This dedication to learning, adapting, and evolving allowed Guillermo Andrade and his team to craft exceptional pieces that showcase their expertise in production techniques and fabric selection. The journey of 424 is a testament to Guillermo Andrade's unwavering passion and his ability to push boundaries in the fashion world.
