BRAND

44 LABEL GROUP is an innovative clothing brand born from the collaboration between Berlin DJ and producer Max Kobosil and Milanese fashion entrepreneur Claudio Antonioli. The name "44 LABEL GROUP" pays homage to Max's childhood district, Neukölln, represented by its old postcode. With a focus on delivering unparalleled rave gear, this brand blends durability and fashion-forward design using premium fabrics reminiscent of Paris runways.

HISTORY

Max Kobosil's vibrant music community drew him into the world of fashion at the youthful age of 22. In 2018, driven by a desire to foster a sense of unity among his community, Max embarked on a journey by releasing his own merchandise. As the releases gained traction and popularity, demand soared. Max and his dedicated friends tirelessly packed and shipped orders from his mother's place on a weekly basis. The contagious energy surrounding 44 LABEL GROUP signaled the emergence of something extraordinary. It was during this pivotal time that Max crossed paths with Claudio Antonioli, a kindred spirit with shared interests in music and art, leading to the formation of a strong creative partnership.

 

DESIGNER

At 44 LABEL GROUP, Max Kobosil upholds an unwavering commitment to unmatched quality. His relentless pursuit of excellence led him to explore numerous suppliers, searching for fabrics and materials that meet his exacting standards. Guided by a dedication to exceptional craftsmanship, each piece from 44 LABEL GROUP represents the brand's core values. While high-fashion brands have experimented with clubwear, few capture the authentic essence. Can the spirit of Berghain's Panorama Bar truly be embodied in clothing without experiencing its unique atmosphere firsthand? As Bane famously said in The Dark Knight Rises, "Kobosil was born in it, molded by it." This quote aptly summarizes Max Kobosil's profound connection to techno music and his ability to infuse that spirit into every creation from 44 LABEL GROUP.