BRAND
Dr. Martens is a brand that appeals to individuals with a unique and authentic sense of style, sharing a united spirit and a proud sense of self-expression. It celebrates diversity and embraces those who dare to be different. The brand's simple silhouettes allow wearers to adopt their boots and shoes as part of their distinctive personal style. Renowned for their durability and comfort, Dr. Martens footwear is ideal for the demanding worlds of gigs and street fashion. Beyond their practical attributes, Dr. Martens has become a symbol of attitude and empowerment.
HISTORY
Dr. Martens' journey began as a modest work-wear boot that even found use as a gardening shoe. However, its transformation into one of the most culturally relevant brands of the modern era is a captivating story. Born in post-war Germany, Dr. Klaus Maertens, a soldier nursing a broken foot, crafted an air-cushioned sole for enhanced cushioning and traction during his recovery. Teaming up with Dr. Herbert Funk, a mechanical engineer and former classmate, they utilized discarded rubber and military supplies to produce their innovative footwear. By 1959, they sought to expand their business overseas, catching the attention of the Griggs family, known for their sturdy shoes and work boots in England. The collaboration led to the introduction of Dr. Martens' distinctive footwear to the UK in 1960, featuring the iconic 1460 eight-hole boot with its rounded upper, trademark yellow stitching, and Airwair branding.
Dr. Martens soon found popularity among postal workers, factory workers, and police officers. However, it was the emergence of the skinhead sub-culture that cemented the brand's place in youth culture. The robust 1460 boot became an essential part of the skinhead uniform, symbolizing the working-class roots and rebellious spirit of the movement. As different music genres and sub-cultures emerged, Dr. Martens remained a favored choice for individuals seeking to express themselves. From glam to goth, punk rock to new romantic, each genre found its voice in the iconic boot known simply as 'docs' or 'DMs.'
In recent years, Dr. Martens has experienced a resurgence in popularity, with strong sales and global recognition. The brand is available in numerous stockists worldwide and boasts standalone stores. Alongside their timeless styles, Dr. Martens produces industrial work boots and collaborates with renowned designers and labels such as Yohji Yamamoto, Nepenthes, Supreme, and A Bathing Ape. Noteworthy collections include The Vintage Collection, which replicates the original Dr. Martens styles from the 1960s, and the Made in England Collection, crafted to the highest quality in the original Northamptonshire factory. These collections, although comprising only 1% of Dr. Martens' production, showcase the brand's commitment to heritage and craftsmanship.
DESIGNER
Dr. Klaus Maertens, the founder of Dr. Martens, embarked on a journey that would revolutionize the footwear industry. With his innovative air-cushioned sole, he not only prioritized comfort and durability but also instilled a sense of empowerment. Today, Dr. Martens continues to evolve while staying true to its working-class British origins. The brand's commitment to quality, individuality, and collaborations ensures its enduring relevance in contemporary fashion.
