BRAND
Li Ning is a prominent sports goods company founded in 1990 by Mr. Li Ning, a renowned figure in Chinese gymnastics. Over the years, Li Ning has evolved into a leading international sports brand, representing China on a global scale. With a comprehensive range of capabilities including brand marketing, R&D, design, manufacturing, distribution, and retail, Li Ning offers a diverse array of sports and casual footwear, clothing, equipment, and accessories. The company has established an extensive supply chain management system and distribution network, boasting numerous Li Ning brand stores across China and expanding into regions like Southeast Asia, Central Asia, and Europe. Li Ning's multi-brand strategy includes collaborations with renowned international brands such as Aigle, DHS, Lotto, and Kason, further solidifying its presence in various sporting sectors. Emphasizing innovation and original design, Li Ning has set itself apart in the industry, continually striving to become a leading global sporting goods brand.
HISTORY
Founded in 1990 by Mr. Li Ning, a celebrated gymnast, Li Ning Company embarked on a remarkable journey to become one of China's leading sports brands. From the outset, the company pioneered a franchise monopoly marketing system, supporting Chinese sports delegations in numerous domestic and international competitions. Notably, Li Ning became the first sports goods company in China to implement an ERP system. Throughout its history, the brand underwent brand positioning adjustments and experienced significant growth and prosperity, reaching a pivotal point in June 2004. Li Ning's commitment to sports development has been unwavering, supporting Chinese national teams in gymnastics, diving, shooting, table tennis, and badminton, among others, by providing high-quality equipment for their competitive endeavors. The company has also formed strategic partnerships with top international competitions and organizations, including the NBA and ATP. Li Ning's dedication to social responsibility is evident through its initiatives in supporting education, disaster relief efforts, and various charitable programs aimed at building a harmonious society.
DESIGNER
Mr. Li Ning, the founder of Li Ning Company, is a revered figure in Chinese gymnastics and a driving force behind the brand's success. His vision and passion for sports led him to establish a company that not only excelled in manufacturing sports goods but also played a significant role in supporting and promoting sports development. Mr. Li Ning's commitment to social responsibility is reflected in the company's values and actions. His active participation in public welfare programs and dedication to corporate social responsibility have set a positive example for the entire organization. Under his leadership, Li Ning Company envisions becoming an internationally competitive sporting goods brand, emphasizing the transformative power of sports and the pursuit of higher achievements. Guided by core values such as winning dreams, honesty and promise, culture, excellent performance, consumer orientation, and breakthroughs, Li Ning strives to cement its position as a leading global sporting goods company, driven by the desire to inspire breakthroughs through the power of sports.
