BRAND

Magliano, the brainchild of Italian fashion designer Luca Magliano, is a brand that seeks to challenge the norms and rules of the Italian male wardrobe in an irreverent and refreshing way. Since its inception, Magliano has been reimagining essential garments and infusing them with a cool and contemporary twist, drawing inspiration from cinema and literature. With a focus on pushing boundaries, the brand confronts philosophy, subcultures, and niche aesthetics in its designs. Magliano quickly gained recognition in the global fashion scene, winning the prestigious Vogue Italia "Who is on Next?" competition in 2017, shortly after its launch in 2016.

HISTORY

Magliano's ascent in the fashion industry has been nothing short of remarkable. Established in 2016, the brand swiftly gained attention, securing the coveted victory in the Vogue Italia "Who is on Next?" competition the following year. This achievement propelled Magliano onto the international stage, setting the tone for its future success. The brand's designs draw influence from the late 20th-century gay subculture in Bologna, as well as traditional Italian Provincia rituals and influences. This fusion of diverse inspirations and Luca Magliano's unique vision has captured the imagination of fashion enthusiasts worldwide. Magliano's fashion shows have become highly anticipated events, showcasing the brand's audacious designs and captivating narratives. With each collection, Magliano fearlessly explores new territories, combining philosophy, subcultures, and niche aesthetics to create garments that challenge conventions. The brand's ability to infuse an ancient language with contemporary flair has garnered praise and admiration from critics and fashion aficionados alike.

DESIGNER

Luca Magliano, the creative force behind the eponymous brand, has been passionate about fashion since his early childhood. Playing with fabrics and using his imagination to transform everyday objects into fashion pieces, Luca's journey in the industry was inevitable. Guided by his mentor, Barbara Nerozzi, Luca's passion for design grew, leading him to study at the Libera Università delle Arti and work for other designers before launching Magliano. Luca's dedication to his craft and his unwavering passion for fashion have been instrumental in the success of Magliano. Drawing inspiration from iconic designer Franco Moschino, Luca embarked on a creative journey that culminated in the establishment of his own brand. Winning the Vogue Italia "Who is on Next?" competition solidified Magliano as a formidable force in the fashion world. Luca Magliano's unique perspective and innovative designs have garnered acclaim and recognition from both the industry and the public. With his consciousness and passion as driving forces, Luca continues to push boundaries, challenge conventions, and shape the future of fashion through Magliano's audacious collections.