BRAND
Marcelo Burlon County of Milan is a renowned clothing brand that caters to both men and women, offering a unique and edgy fashion statement. With a commitment to modernity, quality, and innovation, the brand has risen to global prominence and established itself as a luxury label. Marcelo Burlon County of Milan has garnered a loyal following, including celebrities such as Pusha T, Tyga, and Lebron James. The brand's distinct aesthetic and attention to detail set it apart in the competitive fashion industry.
HISTORY
Argentina in 1976 and later moved to Italy in 1990. After relocating to Milan in 1997, Burlon began working as a gatekeeper at the renowned nightclub Magazzini Generali. It was there that he formed friendships with influential figures in the fashion industry, including Riccardo Tisci and Raf Simons. Burlon embarked on a career in DJ-ing and PR, with Tisci becoming his first client.In a remarkable turn of events, Burlon introduced his t-shirt line, blending elements of the 1990s club culture with the aesthetics of his native Patagonia in Argentina. The t-shirts, initially sold to his closest friends, quickly gained popularity and exceeded expectations, selling over 10,000 units in the first season alone. Key motifs in the County of Milan's t-shirts, such as the serpent around the neckline and the bird's wingspan, were created in collaboration with designer Giorgio di Salvo.With the unwavering support of friends Claudio Antonioli and Davide de Giglio, Burlon's brand continued to flourish. The County of Milan expanded its presence from 90 stores to over 250 stores across Italy and Europe. Notable retail partners include Harvey Nichols, Opening Ceremony, and Lane Crawford. The brand's product offerings also expanded to include high-end swimwear, luxury bags, and fashionable sneakers, solidifying County of Milan as a trusted and comprehensive fashion destination.
DESIGNER
Marcelo Burlon's journey in the fashion industry is marked by creativity and entrepreneurial spirit. After years of working in various roles, Burlon established his eponymous brand, County of Milan, with a clear vision and a distinct blend of cultural influences. His unique perspective, blending the club culture of the 1990s with his Argentinian roots, garnered attention and acclaim.
Burlon's designs gained rapid popularity, attracting a diverse clientele and capturing the attention of celebrities. Alongside his fashion endeavors, County of Milan expanded into a highly sought-after PR and event agency, working with prestigious clients such as Nike, Prada, Versace, and more. Burlon's creative prowess extended beyond clothing, overseeing event planning and sound design for globally recognized brands. Marcelo Burlon County of Milan continues to make waves in the fashion industry, consistently pushing boundaries and maintaining its status as a go-to brand for those seeking quality, style, and innovation. Through collaborations, fashion shows, and partnerships, the brand has cemented its place in pop culture and received acclaim from celebrities and fashion enthusiasts worldwide.
