BRAND

MSFTSrep is a multi-faceted brand and creative collective founded by artist, musician, and alternative thinker Jaden Smith. More than just a clothing line, MSFTSrep aims to educate and inspire individuals, encouraging them to think differently about the world. With a focus on knowledge and personal growth, the brand acts as a creative force dedicated to awakening and supporting the global population. MSFTSrep embraces the next generation of young men and women, empowering them to become agents of positive change.

HISTORY

MSFTSrep was launched by Jaden Smith and his sister Willow in 2012, who sought to create a brand that transcends traditional boundaries. Inspired by chemistry class, one of the brand's collection features minimalistic designs predominantly in black and white, adorned with geometric shapes, the MSFTSrep logo, and words that reflect the brand's ethos. The label has garnered significant attention and has built a strong fanbase, allowing MSFTSrep to showcase its newest collection in Dubai with Jaden's sister, Willow, and other members of the MSFTS family modeling on the runway. Over time, MSFTSrep has evolved, not only in terms of its clothing offerings but also in its business operations. With a new CEO and production now based in Italy, the brand has expanded its horizons and is taking its vision to new heights. The label has achieved remarkable milestones, including securing its own space within Selfridges, a notable achievement that demonstrates the brand's growth and influence. Jaden Smith's dedication to sustainability and his drive for positive change are evident in MSFTSrep's commitment to experimenting with new and sustainable materials, such as apple leather, in their collections.

DESIGNER

Jaden Smith, the creative force behind MSFTSrep, is a multi-talented individual who has built a movement centered around inclusivity and making the world a better place. At just 23 years old, Jaden has already made significant strides in various ventures, using his clothing brand as a symbol of change and empowerment. He sees MSFTSrep as a platform for the awakened youth, individuals who are passionate about transforming the world. Jaden's vision extends beyond fashion, encompassing a range of endeavors aimed at promoting sustainability and driving societal progress. His commitment to pushing boundaries and experimenting with new ideas is evident in MSFTSrep's approach to design and materials. Jaden's influence and impact have resonated with a wide audience, garnering admiration from fans and industry professionals alike. Through his relentless pursuit of change and his remarkable team, Jaden Smith continues to inspire and empower individuals, proving that the current generation has the power to break chains and create a brighter future.