BRAND

Polaroid is a renowned brand that has become synonymous with instant photography. Founded in 1937 by Edwin Land, the company has revolutionized the way we capture and share moments, providing a unique and tangible experience in an increasingly digital world. Over the years, Polaroid has evolved from being a pioneer in technological innovation to an iconic brand associated with aesthetics and nostalgia. The company's cameras, known for their instant photo development, have become a staple at festivals and are embraced by creatives and fashion enthusiasts alike. Polaroid's commitment to providing authentic experiences sets it apart in an era of information overload. By focusing on the values of simplicity, creativity, and tangible memories, the brand continues to resonate with consumers seeking a break from digital screens and a return to genuine human connection.


HISTORY

Edwin Land, the visionary founder of Polaroid, embarked on his journey in the late 1920s when he made a significant scientific discovery related to light-polarizing materials. This breakthrough led to various applications, including polarized sunglasses, camera filters, and 3-D motion movies.

In 1933, Land acquired his first patents for synthetic polarizing materials and established Polaroid as a company committed to meeting human needs through innovation. Throughout his career, Land accumulated 535 patents and positioned Polaroid as a beacon of technological advancement. While Polaroid experienced challenges with the rise of digital cameras, the company's resilience and commitment to its legacy allowed it to endure. Following bankruptcies and ownership transfers, the brand underwent a revival with The Impossible Project, founded by Dr. Florian Kaps, aiming to keep Polaroid-compatible film in production. In 2017, The Impossible Project acquired the brand assets and intellectual property from the former holding company, leading to the rebranding as Polaroid Originals. Today, under the leadership of CEO Oskar Smolokowski, Polaroid continues to embrace its legacy while adapting to modern consumer demands.


DESIGNER

Edwin Land, the brilliant mind behind Polaroid, demonstrated his innovative spirit and commitment to addressing unresolved challenges. His passion for understanding human needs and pushing the boundaries of technology propelled Polaroid to new heights. Land's dedication to providing unique and innovative solutions led to the creation of instant photography, transforming how people capture and preserve memories. His relentless pursuit of excellence and commitment to design resulted in the iconic Polaroid cameras that have left an indelible mark on the world of photography. Throughout his career, Land's vision and creativity earned Polaroid a reputation for quality and innovation. Today, his legacy lives on as Polaroid remains an enduring brand, capturing the hearts of consumers seeking authentic experiences and a connection to the past.