BRAND

Porter Yoshida & Co. is a renowned Japanese brand that has become synonymous with exceptional bag craftsmanship. The brand adheres to the old Japanese proverb, "Mochi wa mochiya," emphasizing the importance of going to a specialist for the very best product. Porter, a subsidiary brand of Yoshida & Co., has built a cult following by staying true to this mantra. With an unwavering commitment to quality and attention to detail, Porter has collaborated with prestigious names such as COMME des GARÇONS, Takashi Murakami, Pokémon, and Marni. These collaborations have brought the brand international recognition and cemented its position as a leader in the bag industry. Porter's bags are not only aesthetically pleasing but also functional, designed to meet the needs of busy urban dwellers. The brand's iconic Tanker bags, inspired by military wear, epitomize the perfect blend of durability and style, making them a timeless favorite among fashion enthusiasts.


HISTORY

The history of Porter Yoshida is marked by resilience and triumph over adversity. Founded by Kichizo Yoshida in 1935, the brand faced significant challenges during the Great Kantō earthquake and World War II. Despite these hardships, Yoshida's determination to create bags for carrying essential items propelled the company forward. Surviving the devastation caused by war, Yoshida & Co. emerged in the 1950s as a thriving bag manufacturer. The Elegant Bag, featuring an adjustable zipper, gained immense popularity in Japan and garnered attention globally. A pivotal moment came when Japan's Empress Emiki Michiko appeared on national television carrying a Porter bag, catapulting the brand's domestic reputation to new heights. Notably, Yoshida's experience in the military and military wear influenced the brand's direction. The MA-1 flight jacket's durable and lightweight three-layer fabric became the inspiration for Porter's iconic Tanker bags. This fusion of functionality and style solidified Porter's position as an industry leader.


DESIGNER

Kichizo Yoshida, the visionary founder of Yoshida & Co., began his journey in bag making at the age of 12. With an unwavering dedication to his craft, Yoshida established a brand known for its exceptional quality and meticulous attention to detail. Yoshida's pursuit of perfection and his belief that "heart and soul go into every stitch" are evident in every Porter bag. His commitment to creating the best products propelled the brand's success, earning recognition from fashion enthusiasts, celebrities, and tastemakers worldwide. Throughout its history, Porter Yoshida has remained true to its expertise in bag making. The brand's commitment to continuous innovation, research into new materials, and thoughtful designs have solidified its reputation as a leader in the industry. With Yoshida's legacy at its core, Porter continues to embody the spirit of Japanese craftsmanship, delivering unparalleled quality and style in every bag it produces.