BRAND

READYMADE, the brainchild of designer Yuta Hosokawa, has gained recognition for its innovative reinterpretations of classic military silhouettes. Embracing the concept of reworking second-hand garments, READYMADE has captivated the fashion world with its unique creations. The brand's distinctive aesthetic and attention to detail have earned acclaim from influential figures such as Virgil Abloh, Don C, and Richard Stark. Utilizing vintage military fabrics, READYMADE transforms discarded items into stylish apparel and accessories. By breathing new life into disposable vintage duffel bags and tents, the brand sends a powerful message against mass production and promotes an anti-war stance. The brand's commitment to sustainability and its ability to infuse new value into reclaimed materials have contributed to its rising popularity. The brand's impact continued to soar through collaborations, such as the partnership with Virgil Abloh from OFF-WHITE and the capsule collection with Don C of RSVP Gallery and Just Don. READYMADE's journey from its humble beginnings to its current success is a testament to Yuta Hosokawa's dedication to creating exceptional fashion with substance.


HISTORY

READYMADE made its debut in 2013 when one of its remade bags was launched at MAXFIELD, a renowned select store in Los Angeles. The brand quickly gained traction and expanded its presence both in Japan and abroad. Today, READYMADE products are sold in approximately 60 stores worldwide, including notable select stores like Great in Harajuku, United Arrows & Sons, and Listea. Collaborations with esteemed names such as OFF-WHITE, CHROME HEARTS, AKIRA, and Yohji Yamamoto, led by Virgil Abloh, have propelled READYMADE into the international spotlight. The brand's unique creations have attracted the attention of numerous celebrities, including Brad Pitt, Naomi Campbell, Jay-Z, and Travis Scott. READYMADE's popularity has skyrocketed, solidifying its position as a coveted brand among fashion enthusiasts.


DESIGNER

Yuta Hosokawa, the visionary behind READYMADE, embarked on his fashion journey after graduating from Osaka Mode Gakuen. Prior to launching READYMADE as an experimental brand in 2013, Hosokawa honed his skills with the menswear label S'exprimer. Fueled by a desire to create meaningful and substantial products, he set out to challenge the influx of substandard fast fashion in the market.Hosokawa's commitment to quality is evident in every READYMADE piece. Seeking the highest-quality deadstock available, he personally sourced military surplus wear in the United States. Each meticulously crafted item incorporates original lettering preserved from the garments, paying homage to their origins. READYMADE's initial breakthrough came with its bags crafted from surplus military tents, which gained viral attention on platforms like Instagram.