Rhude is a design venture founded by Rhuigi Villaseñor in 2015, originating from Los Angeles. The brand offers a unique blend of luxury techniques and streetwear elements through its ready-to-wear collections. Designed with a narrative approach, Rhude reflects modern socioeconomics and personal stories, embodying the experiences of Villaseñor as he came to Los Angeles. Each season, the brand combines American iconography with nostalgic references, presenting a visual commentary on the distinctive style and culture of Los Angeles.


HISTORY

Rhude, established in 2015 by Rhuigi Villaseñor, quickly gained attention when Kendrick Lamar wore one of its bandana shirts during a BET Awards performance. Since then, the brand has evolved into a sought-after reference for those seeking a luxury and contemporary version of streetwear. Rhude's popularity extends to athletes who appreciate its fusion of high-end fashion and ready-to-wear aesthetics, evident in their choices of graphic-print hoodies, tees, varsity jackets, logoed shorts, and Hi-Top sneakers. Villaseñor's diverse background, influenced by his childhood in Manila and adolescence in California, is evident in Rhude's unique style. The brand has become a staple in NBA arenas, with athletes like Jordan Clarkson proudly showcasing the brand's West Coast aesthetic. Rhude has also collaborated with local artists and designed a varsity jacket for Jay-Z's Rock & Roll Hall of Fame induction. The brand's presence at Fashion Weeks, attracting notable athletes like Paul Pogba, Moise Kean, Karl-Anthony Towns, and Jaylen Brown, has solidified its status as a leading force in the fashion industry.


DESIGNER

Rhuigi Villaseñor, the creative mind behind Rhude, established the brand in 2015. Despite lacking formal fashion design training, Villaseñor's upbringing with a mother who was a tailor provided him with a strong foundation and understanding of garment construction. His unique perspective and ability to tell stories through each collection have contributed to the brand's success. Rhude's journey parallels Villaseñor's personal growth, reflecting the evolution from adolescence to maturity. As the creative director and the brand continue to mature, they maintain a dedicated and expanding fanbase. Notably, Rhude made its debut presentation during Paris Men's Fashion Week for the Spring/Summer 2020 Collection, signifying a significant milestone in the brand's journey.