BRAND

SF1OG is a Berlin-based fashion label that brings a fresh perspective to the city's fashion scene. Founded by designer Rosa Dahl, the brand embraces a sustainable approach to fashion and incorporates personal narratives into its collections. With a focus on using deadstock fabrics and materials, SF1OG creates pieces that evoke emotion and tell a unique story. The brand's aesthetic is characterized by a minimalist and contemporary style, reflecting a new wave of conscious fashion. The brand's focus on sustainability and ethical practices has earned it the reputation of being a sustainable fashion label. Collaborations and partnerships with like-minded individuals and organizations have further solidified SF1OG's presence in the fashion landscape. As the brand continues to evolve, SF1OG remains committed to creating meaningful fashion experiences that challenge conventions and inspire conscious consumerism.


HISTORY

SF1OG was born out of Rosa Dahl's desire to break free from the restricted creativity she experienced during her time at university. In a symbolic move, she founded the label as a way to tell her own story and pursue her creative vision. The name SF1OG originated from the apartment where Dahl lived and started the label, representing the first floor of the side wing. Together with her business partner Jacob Langemeyer, who oversees the economic aspects, Dahl established a collaborative working relationship that has endured. Over the years, SF1OG has evolved and now boasts a spacious showroom on the ground floor. The brand's collections, such as the recent UNTITLED collection, showcase the seamless fusion of sustainability, craftsmanship, and personal expression.


DESIGNER

Rosa Dahl is the visionary behind SF1OG, known for her unapologetic pursuit of her creative vision. With a background rooted in handcrafting and art, Dahl's design approach reflects her connection to materials and her commitment to sustainable practices. Her childhood experiences of working with her father, creating art and sculptures from scraps, have influenced her design philosophy. Dahl's designs are marked by their minimalistic aesthetics, intricate details, and a focus on craftsmanship. She incorporates family memories and personal narratives into her collections, creating pieces that resonate emotionally with the wearer. Dahl's dedication to sustainability and her unique design perspective have garnered attention and acclaim within the fashion industry.