BRAND

Suicoke, a renowned Japanese brand that exudes an air of mystery, specializes in functional outdoor footwear that pushes the boundaries of fashion. With a unique approach to design and collaboration with Italian firm Vibram, Suicoke has established itself as a niche brand, renowned for its custom footbeds featured in their sandals. What started as a brand ideal for outdoor activities has found unexpected success in the fashion world, captivating fashion stylists seeking to diversify their wardrobe with Suicoke's signature velcro sandals.


HISTORY

Suicoke's roots can be traced back to 2006 when the brand initially focused on handmade accessories and dolls. However, it was the collaboration with other brands that propelled Suicoke into the footwear industry and showcased their alternative approach to classic shoes and sneakers. The brand's collaboration with Highsnobiety garnered attention and highlighted Suicoke's impact on the fashion landscape. Suicoke's sandals, once associated with older men on hiking trails or at the beach, made a significant breakthrough, finding acceptance on fashion runways and in the wardrobes of young, fashion-forward individuals. Collaborations with renowned brands like mastermind JAPAN, Slam Jam, and Brain Dead solidified Suicoke's position as a driving force for unconventional footwear. The brand's ability to bridge the gap between fashion and functionality has resonated with celebrities and fashion enthusiasts alike. Over time, Suicoke became a driving force for open-minded footwear consumers, offering high-quality designs, bold aesthetics, and a unique partnership with Italian sole manufacturer, Vibram. The brand's commitment to harmonious color choices and diverse silhouettes contributed to its timeless success.


DESIGNER

While little is known about the specific designers behind Suicoke, the brand operates under the creative direction of a team of anonymous Japanese designers. Their aim is to prioritize the product itself, allowing it to speak for itself without being overshadowed by designer identities. By shifting the focus to the product's quality and design, Suicoke aims to create an untouchable brand experience that resonates with customers. This approach allows individuals to forge their own connections with Suicoke's products and gives room for customers to inspire the brand's development.