BRAND

Veja, the booming sneaker brand, has defied conventions and achieved remarkable success by breaking every rule in the footwear industry. With a strong focus on sustainability long before it became trendy, Veja has managed to carve a niche for itself without relying on advertising or celebrity endorsements. Co-founded by childhood friends Sébastien Kopp and François-Ghislain Morillion almost two decades ago, the French company has reported impressive annual sales growth, reaching $120 million in 2020. Veja's commitment to responsible sourcing, such as obtaining wild rubber from the Amazon, has earned it recognition from both celebrities and the fashion elite. Notable collaborations with renowned designers like Rick Owens and Marni have further solidified Veja's position as a force to be reckoned with in the industry.


HISTORY

VEJA's history is characterized by its unique approach to sneaker production, blending social projects, economic justice, and ecological materials since 2005. With a strong emphasis on sustainability, VEJA utilizes organic cotton from Brazil and Peru for the canvas and laces, as well as Amazonian rubber for the soles. The brand also incorporates innovative materials made from recycled plastic bottles and polyester. VEJA's commitment to ethical production extends to partnering with high-standard factories in Brazil and entrusting the logistics of their stores and e-commerce to Log'ins, a professional and social inclusion company.


DESIGNER

The founders of Veja, Sébastien Kopp and François-Ghislain Morillion, have been instrumental in shaping the brand's identity and success. Childhood friends turned co-founders, their vision and dedication have propelled Veja to its current prominence. Despite their casual attitude towards pop culture and fashion trends, their sustainable brand has gained global recognition and an ardent following. Sébastien Kopp's assertion that Veja's website didn't crash when Meghan Markle was seen wearing their sneakers exemplifies the brand's nonchalant approach. Notable milestones in Veja's history include collaborations with renowned designer Rick Owens and a second collaboration with Marni. The brand's sneakers have been embraced by celebrities like Ben Affleck and Eddie Redmayne, cementing Veja's impact in both pop culture and the fashion world.