BRAND

Visvim, the iconic Japanese brand, has redefined the fusion of old and new in contemporary menswear. With a distinct blend of Americana ruggedness and artisanal Japanese traditions, Visvim has set the benchmark for timeless clothing and footwear. Founded in 2001 by Hiroki Nakamura, a visionary designer with a passion for Americana style, the brand draws inspiration from Nakamura's experiences in rural America and his encounters with indigenous cultures in Alaska. Nakamura's deep appreciation for vintage clothing and his practical design knowledge led him to create Visvim, initially focusing on sneakers and shoes. The revolutionary Visvim FBT, inspired by Native American moccasins, quickly gained popularity and paved the way for the brand's expansion into ready-to-wear clothing. Nakamura's concept of "future vintage" design, combining age-old production techniques with modern technologies, has solidified Visvim's reputation as a brand synonymous with quality, craftsmanship, and sophistication.


HISTORY

Visvim was founded in 2001 by Hiroki Nakamura, a designer who drew inspiration from his fascination with Americana style. Nakamura's love for snowboarding and his exploration of rural America shaped his vision for the brand. In 2001, Visvim debuted with sneakers and shoes, and Nakamura's passion for traditional Native American moccasins led to the creation of the iconic Visvim FBT sneaker. This early success propelled Visvim to venture into ready-to-wear clothing, infusing military influences and contemporary updates into the designs. Nakamura's concept of "future vintage" design, aiming to create timeless clothing that references the past without being a mere reproduction, became the hallmark of Visvim's aesthetic. Collaborations with influential brands and the brand's commitment to quality and craftsmanship further solidified Visvim's status as a global fashion force. Notable milestones include collaborations with renowned brands such as Comme des Garçons and Supreme, as well as celebrity acclaim from fashion icons like Kanye West and John Mayer.


DESIGNER

Hiroki Nakamura, the visionary founder and designer behind Visvim, has played a pivotal role in shaping the brand's identity and success. Born in Kofu, Japan, Nakamura developed a deep appreciation for Americana style during his formative years in Tokyo. His travels to Alaska and encounters with indigenous cultures sparked his passion for traditional craftsmanship and unique design elements. Nakamura's vision for Visvim was rooted in creating clothing and footwear that would transcend time and become future vintage pieces. His relentless pursuit of quality and craftsmanship has garnered acclaim from fashion icons and celebrities alike. Nakamura's ability to blend age-old production techniques with modern technologies has cemented Visvim's status as a brand that merges the old and the new with unparalleled style and innovation.