BRAND

VTMNTS is a subbrand of Vetements, the influential streetwear-meets-luxury brand that has made waves in the fashion industry. Known for pushing boundaries and challenging conventions, Vetements has unveiled VTMNTS, a new brand that focuses on creating a wide range of items. The debut collection of VTMNTS for Spring 2022 menswear features an impressive 100 looks, showcased on Vogue Runway. This venture has been highly anticipated, with Vetements teasing the new brand through a private Instagram account, @vetements_secret_project, and trademark filings revealing the name "VTMNTS".


HISTORY

The launch of VTMNTS in 2022 marked a new chapter for Vetements, as it expanded its offerings with a more accessible and wearable collection. Guided by Guram Gvasalia, CEO of Vetements and overseer of the Gvasalia Family Foundation, VTMNTS aims to provide a platform for young talent to thrive. The brand's history is characterized by its rebellious spirit and unconventional approach to fashion. With a focus on practical silhouettes, logos, and even barcodes, VTMNTS embodies the subversive style that Vetements is renowned for. As an offshoot project, VTMNTS carries the legacy of Vetements forward while presenting a fresh perspective for fashion enthusiasts seeking more approachable yet edgy designs.


DESIGNER

While specific details about VTMNTS are still limited, it is overseen by Vetements CEO Guram Gvasalia and the Gvasalia Family Foundation. Guram Gvasalia, the founder Demna Gvasalia's brother, plays a significant role in guiding the brand's direction. VTMNTS aims to create a multi-dimensional platform for young talent, offering mentoring opportunities, financial aid, and education to disrupt conventional conglomerate structures, according to reports from Highsnobiety. The clothing line retains the subversive spirit of Vetements but presents more wearable styles and traditional casual silhouettes. The collection includes logo-centric designs, jeans, trousers, T-shirts, practical outerwear, and even barcodes. If the pieces are priced more affordably than Vetements, VTMNTS could be seen as a conventional diffusion line.