Prototypes

Prototypes is more than just a brand—it's a movement redefining fashion through the art of reinvention. Founded in 2021 by designers Laura Beham and Callum Pidgeon, this Zurich-based label challenges traditional industry norms by combining sustainability with innovation. Prototypes transforms deadstock fabrics, military surplus, and forgotten textiles into high-end, boundary-pushing designs, giving new life to discarded materials. Each piece tells a story of transformation, celebrating craftsmanship while promoting environmental responsibility.